The Complete Team

Bill has been involved in the baking industry for over 16 years. Bill started Billy’s Bakehouse and Tearooms Mooroopna from scratch (winner of the Telstra Small Business award for the Goulburn Murray region in 1997) and until recently was the owner of Freeman’s Bakeries and Cafes in Shepparton along with his brother Simon. Freeman’s Bakeries in Shepparton has a history that spans over fifty years and consists of four bakery cafes and a production bakehouse all in Shepparton Victoria.

“Having been an actual bakery owner I realise only too well the importance of presentation and how important it is to have quality display cabinets that not only look great but are reliable and easy to maintain as well. There is now doubt that if the product looks good and is well displayed then the customer brain has already decided that it will taste good also!”

“I have dealt with Rob and Andrew over the years and I have done many fit outs for my own bakeries with them. Complete Display Equipment came about because we all have the same goal. We want to be able to make your bakery café complete with the absolute best quality cabinets and fit out. Having owned my own bakeries I understand how demanding the industry can be.

We will always be as competitive as we can with price without sacrificing quality and reliability”

For over 28 years Rob Catalano has been involved in building bakery display cabinets.

“I started off as an apprentice sheet metal worker with Confoil spending my days shining glass with a special white fabric rag my boss made me use. Even then it was ingrained into me about having to produce an absolute best quality cabinet both in performance and appearance,” says Rob.

Eventually Rob finished his apprenticeship and moved on to designing and building prototype refrigerated, room temperature and heated bakery display cabinets that have long been the benchmark in Australia. “I’ve been fortunate enough to travel to Europe, Asia and the USA regularly and there is no doubt what we are producing here at Complete Display Equipment is as good as anywhere in the world.”

Complete Display Equipment are just that – complete. “It’s important that when we visit a bakery that we are able to offer and provide a complete service. We will take into account the bakeries dimensions, seating opportunities and of course the owners own ideas before we design a layout that specifically suits the individual bakery,” says Rob. Quite often Rob, discovers the owners – particularly husband and wife teams, will have ideas of their own. “They really appreciate bouncing their own ideas off someone who visits hundreds of bakeries all over Australia each year.”

Once the bakery has been refitted of course the service does not stop there. “We follow up regularly and it is not uncommon to get a phone call, years down the track from a happy client saying we are opening another outlet let’s do it all again. That is extremely satisfying when that happens but you have to remember at Complete Display Equipment we use only the highest quality Australian suppliers of refrigeration components for the best in reliability and availability, offer a stainless steel construction which doesn’t chip and therefore age and we use a unique custom profile glass design that minimises reflection, giving your customers a magnificent view of your product.”

Little wonder the happy clients keep returning as Rob’s enthusiasm for the industry has never been greater. “I have many great bakery friends all over Australia. We say at Complete Display Equipment we build Australia’s best bakery brand display cabinets and we do.”