For over 28 years Rob Catalano has been involved in building bakery display cabinets.
“I started off as an apprentice sheet metal worker with Confoil spending my days shining glass with a special white fabric rag my boss made me use. Even then it was ingrained into me about having to produce an absolute best quality cabinet both in performance and appearance,” says Rob.
Eventually Rob finished his apprenticeship and moved on to designing and building prototype refrigerated, room temperature and heated bakery display cabinets that have long been the benchmark in Australia. “I’ve been fortunate enough to travel to Europe, Asia and the USA regularly and there is no doubt what we are producing here at Complete Display Equipment is as good as anywhere in the world.”
Complete Display Equipment are just that – complete. “It’s important that when we visit a bakery that we are able to offer and provide a complete service. We will take into account the bakeries dimensions, seating opportunities and of course the owners own ideas before we design a layout that specifically suits the individual bakery,” says Rob. Quite often Rob, discovers the owners – particularly husband and wife teams, will have ideas of their own. “They really appreciate bouncing their own ideas off someone who visits hundreds of bakeries all over Australia each year.”
Once the bakery has been refitted of course the service does not stop there. “We follow up regularly and it is not uncommon to get a phone call, years down the track from a happy client saying we are opening another outlet let’s do it all again. That is extremely satisfying when that happens but you have to remember at Complete Display Equipment we use only the highest quality Australian suppliers of refrigeration components for the best in reliability and availability, offer a stainless steel construction which doesn’t chip and therefore age and we use a unique custom profile glass design that minimises reflection, giving your customers a magnificent view of your product.”
Little wonder the happy clients keep returning as Rob’s enthusiasm for the industry has never been greater. “I have many great bakery friends all over Australia. We say at Complete Display Equipment we build Australia’s best bakery brand display cabinets and we do.”