The Complete Team

The Complete Experience

With over 45 years experience in the industry, take advantage of our knowledge to make your business complete.

Bill Dowling

Bill Dowling

General Manager

Having been an actual bakery owner I realise only too well the importance of presentation and how important it is to have quality display cabinets that not only look great but are reliable and easy to maintain as well. There is now doubt that if the product looks good and is well displayed then the customer brain has already decided that it will taste good also!

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Bill has been involved in the baking industry for over 16 years. Bill started Billy’s Bakehouse and Tearooms Mooroopna from scratch (winner of the Telstra Small Business award for the Goulburn Murray region in 1997) and until recently was the owner of Freeman’s Bakeries and Cafes in Shepparton along with his brother Simon. Freeman’s Bakeries in Shepparton has a history that spans over fifty years and consists of four bakery cafes and a production bakehouse all in Shepparton Victoria.

“Having been an actual bakery owner I realise only too well the importance of presentation and how important it is to have quality display cabinets that not only look great but are reliable and easy to maintain as well. There is now doubt that if the product looks good and is well displayed then the customer brain has already decided that it will taste good also!”

“I have dealt with Rob and Andrew over the years and I have done many fit outs for my own bakeries with them. Complete Display Equipment came about because we all have the same goal. We want to be able to make your bakery café complete with the absolute best quality cabinets and fit out. Having owned my own bakeries I understand how demanding the industry can be.

We will always be as competitive as we can with price without sacrificing quality and reliability”

Rob Catalano

Rob Catalano

Director - National Sales Manager

I started off as an apprentice sheet metal worker with Confoil spending my days shining glass with a special white fabric rag my boss made me use. Even then it was ingrained into me about having to produce an absolute best quality cabinet both in performance and appearance.

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For over 28 years Rob Catalano has been involved in building bakery display cabinets.

“I started off as an apprentice sheet metal worker with Confoil spending my days shining glass with a special white fabric rag my boss made me use. Even then it was ingrained into me about having to produce an absolute best quality cabinet both in performance and appearance,” says Rob.

Eventually Rob finished his apprenticeship and moved on to designing and building prototype refrigerated, room temperature and heated bakery display cabinets that have long been the benchmark in Australia. “I’ve been fortunate enough to travel to Europe, Asia and the USA regularly and there is no doubt what we are producing here at Complete Display Equipment is as good as anywhere in the world.”

Complete Display Equipment are just that – complete. “It’s important that when we visit a bakery that we are able to offer and provide a complete service. We will take into account the bakeries dimensions, seating opportunities and of course the owners own ideas before we design a layout that specifically suits the individual bakery,” says Rob. Quite often Rob, discovers the owners – particularly husband and wife teams, will have ideas of their own. “They really appreciate bouncing their own ideas off someone who visits hundreds of bakeries all over Australia each year.”

Once the bakery has been refitted of course the service does not stop there. “We follow up regularly and it is not uncommon to get a phone call, years down the track from a happy client saying we are opening another outlet let’s do it all again. That is extremely satisfying when that happens but you have to remember at Complete Display Equipment we use only the highest quality Australian suppliers of refrigeration components for the best in reliability and availability, offer a stainless steel construction which doesn’t chip and therefore age and we use a unique custom profile glass design that minimises reflection, giving your customers a magnificent view of your product.”

Little wonder the happy clients keep returning as Rob’s enthusiasm for the industry has never been greater. “I have many great bakery friends all over Australia. We say at Complete Display Equipment we build Australia’s best bakery brand display cabinets and we do.”

Andrew Suttie

Andrew Suttie

Director - Production Manager

There is nothing better than overseeing the complete makeover of a bakery or café and having the owner rapt in the finishing fit out. I appreciate how hard they work in making sure their own product look and taste great and it is very satisfying to be able to then present the product for the client with a complete modern or traditional fit out.

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Andrew has had over 15 years experience in the cabinet making industry and has spent the last 5 years specializing in bakery display cabinets and bakery/café fit outs. Andrew is in charge of the production team at Complete Display Equipment and enjoys not only ensuring the top quality display cabinets are produced but that all associated cupboards, benches and bread racks compliment your bakery or café to give it a million dollar look.

“There is nothing better than overseeing the complete makeover of a bakery or café and having the owner rapt in the finishing fit out.

I appreciate how hard they work in making sure their own product look and taste great and it is very satisfying to be able to then present the product for the client with a complete modern or traditional fit out.

Quite often I get the client’s staff thanking me as well because they love coming to work in their new surrounds. It gives everyone and everything (including sales) a lift.”

Testimonials

“They say a picture is worth a thousand words, Counter Displays are the end-all and be-all when it comes to merchandising our products because there’s nothing that is quite as inspirational to our customers as being able to see things such as luscious tasty food offering and divine sweets. We have been dealing with Complete Display Equipment for over 7 years and having come to rely on their quality products
and diligent services. The team has excelled on all grounds and gone the extra mile time and time again. Absolute peace of mind when purchasing from their wide range of products. Our relationships with Complete works more as a partnership than a buyer/seller relationship. Well done guys, keep up the good work!”

Roberto Donoghue

Procurement Officer, Banjo’s Bakery Cafes Tasmania & Inland

“We were so impressed with Complete Display Equipment we commissioned them to design and manufacture our original bakery at Pinjarra as well as Waroona and our new bakery at Maddington south of Perth. We could not happier. It’s the whole combination. With Completes superb cabinets and LED lighting, our product which we pride ourselves on looks fantastic. Customers walk in and are blown away. Refrigerated, ambient or heated Completes Displays cabinets display our products unbelievably well”

Larry Pantaleo

Owner, Pinjarra Bakeries Western Australia

“We have used Rob and the Complete Display team number of occasions for our Otto’s Bakery in Hahndorf and the Balhannah Bakery as well. Complete Display Equipment has always been able to come up with a great design, which in turn means a great looking bakery and great sales!!”

Mark Obst

Owner, Balhannah Bakery and Otto’s Bakehouse and Coffee Shop South Australia

“We have been on board with Complete Display Equipment since day one back in January 2008! In that time Ferguson Plarre Bakehouses have grown enormously opening a further 50 sites all over Melbourne and regional Victoria. I am proud to say that Complete Display Equipment has been on board with Ferguson Plarre Bakehouses too, providing our display cabinets along with expert design and ideas. Congratulations Complete Display Equipment, Ferguson Plarre Bakehouses looks forward to many more years of working and growing together.”

Fiona McDonald

Network Develoment Manager, Ferguson Plarre Bakehouses Australia’s #1 Food Franchise

“We asked Complete Display Equipment to fit out our exciting new look store in Buddina on the Sunshine Coast. We could not be happier with the result. The cabinets and bench finishes are superb with the lighting really highlighting our award winning savoury pies and sweet range! The staff are happy and the customers love it. A win-win for everyone.”

Brett Hooper

Chief Operating Officer, Beefy's Famous Aussie Pies

“We have five children working in our business and they all would have no one but Complete Display Equipment. We have used Completes unique square glass series in the fit outs of our cafes in Geelong, Altona, Newport, Williamstown, Belmont, Ascot Vale, Colac, Grovedale and Lara. The combination of Completes superb cabinets, LED lighting, our customers walk in and go wow”

Lawrie & Anne Routely

Owners, Routelys Baking Group, Victoria

”Complete Display Equipment have been building my Sydney Royal Easter Show stand every year for the last 10 years and we won’t be using anyone else. They are the Complete (pardon the pun) professionals!! Nothing is too much trouble, we sell a heap of pies and everyone loves our stand and pie displays.”

Mick Di Salvatore

Mick's Bakery, Sydney

Talk to us today!

Call us now to arange a free measure and quote and find out how we can enhance the layout and sales opportunities of your business.

Contact

Freecall: 1300 363 378
Service: (03) 9763 5820
Email: info@completedisplay.com.au

FACTORY
5 Neutron Place, Rowville, Vic 3178

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